Web of Fries

How do you launch the blockbuster news that Taco Bell is finally getting fries? By fooling everyone into thinking that you're actually creating a blockbuster film about it. 

Awards:

Cannes Lions: Film - Silver Lion

AICE Awards : Best in Show, Best Dialogue / Monologue / Spoken Word, and Best Storytelling. 

One Show: Cinema Advertising - Merit, Long Form TV - Merit, and Long From Digital - Merit.