The Council For Eating Fried Chicken The Same Way You Always Have

To get people to try Taco Bell's Naked Chicken Chalupa, a taco with a shell made entirely of all-white-meat fried chicken, we created a campaign centered around a fictitious council telling people not to try it. Reverse psychology at its finest!

Naked Chicken Chalupa

Naked Chicken Chips

Following the success of the Naked Chicken Chalupa campaign, Taco Bell decided to create more work from the council to promote their Naked Chicken Chips. This marked the first recurring brand campaign since the talking Chihuahua.