The Taco Lens

To promote the permanent release of Diablo Sauce on Cinco de Mayo, we created a Snapchat lens that turned your head into a giant taco. The result? We broke the record for the most used Snapchat lens in the app's history. 

Press

Named one of the best campaigns of 2016 by the Wall Street Journal
Adweek
Business Insider
Digiday
MarketingDive

 The lens in action. 

The lens in action.