The FanTASTEic Four - Pop Tarts

I was BEYOND excited for my first major project CD-ing on Pop-Tarts to be teaming up with Marvel’s Fantastic Four to launch the return of the Blue Raspberry Pop-Tarts. For our launch spot, we fully immersed ourself in the MCU by creating our own team of heroes whose only powers… are being delicious. To top it off, we blew past all our performance metrics for both the spot and social posts!

616 Day

Marvel loved the spot so much that they invited us to premiere our spot, as well as introduce our mascots, at their 616 Press Day for the Fantastic Four film. We brought our mascots, their hijinks, and even a giant Blue Raspberry Pop-Tart to the event to win the hearts of Marvel, the fans, and let’s not forget influencers (who got us a bunch of free content!). Below are some TikToks from the amazing event.

@poptarts wake up babe new FanTASTEic 4 just dropped. See @Marvel Studios #TheFantasticFour: First Steps in theaters July 25 #poptarts #Fantastic4 #Fantasteic4 #BlueRaspberry #foodtok #poptartsmascot #twahotel ♬ There She Goes - CYRIL & MOONLGHT & The La's
@poptarts make sure u get their good corner 💙 See @Marvel Studios #TheFantasticFour: First Steps in theaters July 25 #poptarts #Fantastic4 #Fantasteic4 #BlueRaspberry #foodtok #poptartsmascot #TWA ♬ ECE Marketing Airball - EC Equine Marketing
@poptarts the party don’t tart til Frosted Blue Raspberry rolls in See @Marvel Studios #TheFantasticFour: First Steps in theaters July 25 #poptarts #partypastry #blueraspberry #fantastic4 #foodtok ♬ original sound - Hillel Barak

FanTASTEic Social

We found that our common ground with the movie going experience was sneaking snacks into the movies so we made a fun social campaign teasing and launching our returning flavor as well as created recipe content and theatre etiquette rules for enjoying Pop-Tarts under the silver screen.

@poptarts ima proper pastry 💅 see @Marvel Studios #TheFantasticFour: First Steps in theaters July 25! #poptarts #moviesnacks #foodtok #blueraspberry ♬ Classical Strings - LuckyBlackCat